Wednesday 2 December 2015

Be the FIRST to TEST THE entrepreneurship formula that will REVOLUTIONISE 21st Century Business!

By Denise at www.designovation.co.uk

Be the FIRST to TEST THE entrepreneurship formula that will REVOLUTIONISE 21st Century Business!

Over the past 30 years I have avidly studied & researched Entrepreneurs from attending their seminars, reading their books to talking to them face to face. My passion to understand what makes a Great Entrepreneur and Enterprise began at the age of 15 serving tea & coffee on exhibition stands as my father sold his engineering products to the business owners of haulage, plant, transport, oil & gas, farming & food companies. Followed by the experiences in my own business as I negotiated contracts with entrepreneurs or later in my career mentoring them as business start-ups.

Through my contradicting career in both Business and Design my research has concluded that the appalling mortality rate for business start-ups beyond year one is based on the absence of one essential SECRET ingredient PLUS an understanding of How to Design & Invent a sustainable business in the 21st Century and knowledge of whether you have the credentials of what it takes to PASS the entry exam as an Entrepreneur.

The ONE essential ingredient rarely discussed in business is the same essential ingredient which is responsible for creating solutions, progress, innovation & economic growth and is central to my ENTREPRENEURSHIP FORMULA "Black Box & White Ball Thinking".

Why do we need an ENTREPRENEURSHIP FORMULA "Black Box & White Ball Thinking"?

Look at the statistics!

Why are the majority of business's Sole traders with no employees?

Why do we have such ridiculous Business failures- or infant mortality rates Year 5? mortality rates Year 10?

INTERESTED? WAIT till 7tH December & learn more!

Here is just one piece of the jigsaw puzzle- our current obsession with robotic process's, systems, and the franchise phenomenon is eroding free thinking and our economical competitiveness for growth.

Why? 

At the age of 25 as a relatively new business start-up, I had already read & listened to multiple business books and audio programs due to being brought up in a family in business. I was introduced to a book by a fellow young entrepreneur (whom later made his multi million pound fortune in Mobile Telephones) . This book totally transformed my perception and thinking of business forever, and provided a solution to building a business which later enabled me to build a successful business (allowing me as a mother to put my young family first). That book was Michael Gerber's "The E-Myth Revisited".

Almost 20 years on this is still one of my No.1 Favourite books which I have recommended to countless business friends. For those of you unfamiliar with the E-Myth it simply promotes the benefits and logic behind the franchise culture and business's built on strong, methodical systems and operating systems.

Disappointingly though 20 years on it's success and like minded business philosophies have been taken quite literally. 

Tell me if I am wrong,  we now have a culture of business obsessed with operating systems & rules. 8 out of 10  call centres or banks etc. are scripted, impersonal, many with systems for systems sake, rules over ride personal initiative and common sense.

Yes rules, systems and processes are essential to business but this is only 50% of what makes a successful & sustainable business & economy.

The fact is that our Greatest Entrepreneurs & thinkers don't define the characteristics of the business analyst or bureaucrat: 

Apple- Steve Jobs/ Steve Wozniak -Innovation, Design, Engineering,Imagination.

Microsoft- Bill Gates- Technology, Ideas, Vision.

Dyson-James Dyson- IP, Patents, Innovation, Engineering.

Paypal/Tesla- Elon Musk- Vision, Engineering, Science.

They epitomize freedom of expression, thought & ideas, they are predominantly rebels and are all ultimately free thinkers.

Where are the creative thinkers, Designers & Innovators in your organization?

What are you investing your time & resources in?

Why not Products & R&D? (see Dyson/Dimbleby lecture ) is all your focus on Advertising & marketing

http://www.bbc.co.uk/pressoffice/pressreleases/stories/2004/12_december/09/dyson.shtml

Are you generating new ideas & models of enterprise? or are you bogged down in refining processes systems & rules

Are you creating the next innovation & investing in IP or are you too focused on building a safe unimaginative business model i.e. franchise, service business.

Are you building a team of skilled, free thinkers i.e. engineers, technicians, scientists? or a predominantly robotic workforce another Call centre culture.

Interested in seeing the other 39 pieces of the JIGSAW?

KEEP POSTED  for the 7th DECEMBER

Don't miss out Follow Denise Now! https://twitter.com/DesignovationUK

Be the first to TEST the ENTREPRENEURSHIP FORMULA that will 

REVOLUTIONISE  HOW YOU THINK ABOUT BUSINESS

Published by NYK Media on the Frugaleur blog